Marketing & Campaign Management System Overview: The Dashboard's Marketing and Campaign management system provides a broad set of tools you can use to promote, market and track results on your website. You can find tips to optimize your site, submit keywords to top search engines, create automated online sales campaigns and track your ROI with our advanced campaign management system.  Whether you're targeting online or offline advertising, the Dashboard will help you streamline and track your results.

How You Can Use It:

• Optimize your site for search engine placement
• Submit your site with all the top search engines
• Buy targeted traffic online through our advertising partners
• Create & manage online affiliate programs
• Analyze the return on investment from your online advertising
• Track purchase conversions in real-time

How It Works:

The Dashboard provides you with the knowledge and the power to promote your products and services online.  Start out by reading the Marketing Tips section, which includes powerful suggestions on optimizing your site for search engine placement, creating content and navigation that is clear and usable, and finding the marketing vehicles that are right for you.

Once your site is ready, you can create affiliate programs and purchase online advertising from any of our partners or your own favorite advertising company.  You can also use the built-in tools and directories within the Dashboard to launch direct mail or even television advertising campaigns.

With the Dashboard, you can see real-time campaign performance, click-to-conversion ratio, even your ROI on the entire campaign. Quickly learn where your marketing dollars pay off the most so you can optimize your future advertising budgets!

Highlighted Features:

Search Engine Submission
Drive traffic to your site by submitting your site to all the major search engines.  The Dashboard Marketing Tips section will help you optimize your site so that you get the right traffic to the right pages in your site.

Advertise Online
The Online Advertising system in the Dashboard takes the mystery out of online advertising and makes it easy for you to advertise online.  Learn which methods will work best for your business and view advertisers' pricing in a side by side comparison.  Use the Dashboard's quote manager to request quotes automatically from all of our major advertising partners.

Affiliate Program Management
Use the Affiliate Program system within the Dashboard to create pay-per-acquisition programs for your online business!  Whether you sell products, memberships, downloads or all of the above, you can create accounts for affiliates, resellers, partners or anyone who wants to sell your products.  The Dashboard delivers a monthly commission report that let's you know how much to pay each affiliate.  Export reports for use in QuickBooksT to completely automate your affiliate program!

Campaign Management
Once your site is optimized and you begin advertising online, the Dashboard is ready to help by organizing, tracking and reporting on your return on investment.  The Dashboard Campaign Manager software tracks clicks by campaign, sales conversion ratio, ROI and total sales per campaign.

Related Features:

Complete Ecommerce System
The Dashboard Affiliate Management software and Campaign Management software tie directly into the the Ecommerce software.  Enjoy complete integration and reporting to accurately gauge your campaign performance.  Create different campaigns for each product.  Use the built-in Cross-selling software to promote products related to those in your campaign.  Create special promotion codes and discount coupons for each campaign to offer further incentive for purchase!

Subscription & Membership System
Create, promote, market and track your own time-based subscriptions and memberships using the Dashboard's Subscription and Membership software.  Track membership purchases, renewals and upgrades by creating campaigns for new and existing members.

Paid Downloads System
Market and promote your downloads online and offline using the Dashboard's Paid Download Management software.  Track sales conversions by campaign or through affiliate deals.  Get your downloads noticed on the search engines.

Advanced Content Management
Use the Dashboard's Content Management Software to quickly add and change content and improve your search engine performance.  Adjust content and offerings in real-time to optimize the success of your campaigns.

Incentive & Loyalty Systems
Entice new and existing customers to purchase your products using the Dashboard's Incentive and Loyalty System software.   Offer points and rewards for purchases made on a campaign basis.  Change your points incentives in real-time based on customer response!

Email Publishing & Tracking
Get the most out of your campaign by using the Email Publishing and Tracking software within the Dashboard to keep your customers apprised of your latest campaigns and promotions.  Track email read rates and click through rates as they relate to each campaign!

Other Terms For This Module:

Campaign Management System, Campaign Management Software, Campaign Manager, Affiliate Program Software, Affiliate Program System, Affiliate Manager, Search Engine Submission, Search Engine Optimization, Online Advertising, Advertise Online.